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Članki in novice na temo Influencer marketing

User-Generated Content in Influencer Campaigns: Why It’s a Game-Changer for E-commerce Brands
4 min. branja

User-Generated Content in Influencer Campaigns: Why It’s a Game-Changer for E-commerce Brands

User-Generated Content (UGC) and influencer marketing are two of the most powerful tools in digital marketing today—but are they the same thing? Not exactly. As the founder of an agency that works with over 1600 content creators and has run campaigns for brands like Oriflame, EasyFishOil, Ozone.bg, Pepco, Doctor Switz, TEDi, Stylewish, and many more, […]

Radostina Hristova  Radostina Hristova 
Influencer & Digital Marketing Professional, Radostna.com, Influencermedia.bg
Why is Influencer Marketing Important?
3 min. branja

Why is Influencer Marketing Important?

In order to connect with the target audience and stand out from the crowd, brands are constantly looking for new tricks. Influencer marketing is a dynamic strategy that is transforming how companies communicate with their customers.

AI Virtual Influencers Rise: Should Businesses Pay Attention?
3 min. branja

AI Virtual Influencers Rise: Should Businesses Pay Attention?

There has been a big change in the influencer marketing scene within the last few years, as AI virtual influencers rise to prominence. Brands are witnessing this rapid ascent and wondering whether they should collaborate with these digital entities or remain with more conventional human influencers. As the popularity of AI virtual influencers continues to […]